Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.
. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.
. Write on your Answer Sheet.
WHERE PEOPLE SPEND THEIR HOLIDAYS
1980 1990
Travelling abroad 12% 23%
Going to seaside 38% 32%
Camping 9% 35%
Staying at home 41% 10%
Total 100% 100%
三.LISTENING
PART ONE
Questions 1-12
. You will hear three telephone conversations.
. Write down one word or number in the numbered spaces on the forms below.
Message One ,questions 1-4
Order Ticket
9:30 a. m. 20th June D. Golden
Information of Customer :
Name : Mary Thomson from INA Industries
Address : . . . (1). . . Rose Street
Contact No. : . . . (2). . .
Information of Computers :
Type : 486 models. . . (3). . . cache on hard drive
Quantity : . . . . (4) . . . . .
Delivery Date : Friday morning 23rd June
Message Two , questions 5- 8
Reservation Card
To : Dr. Goodman From : Linda
Date : 18th April Time : 2 : 30 p. m.
Information of patients
Name : David. . . . . . (5 ) . . . . . .
Symptom : something wrong with the. . . . . . (6). . . . .
Date of meeting : 20th , . . .. . . (7). . . .. .
Time for meeting : . . . . . (8) . . . . . . -
Message Three. Questions 9-12
Bicycle Renting Registration
Date : 7th July
Time: 12 : 30
Bicycle Type : . . . . . (9 ). . . . . . bikes
No. of Bicycles : 2
Period of Hiring : . . . . (10) . . . . . . days
Hirer's Name :` . . . . (11) . . . . . .
Contact No : 0708112-ex. Room. . . . . . (12) . . . .
PART TWO
Questions 13-22
Section One
Questions 13-17
. You will hear five short pieces.
. For each piece decide who is talking.
. Write one letter(A-H)next to the number of the piece.
. You will hear the five pieces twice.
13. . . . . . . . . . . . . . . . . .
14. . . . . . . . . . . . . . . . . .
15. . . . . . . . . . . . . . . . . .
16. . . . . . . . . . . . . . . . . .
17. . . . . . . . . . . . . . . . . .
A a dentist
B a customer
C a policeman
D a mechanic
E a salesman
F a plumber
G a doctor
H a manager
Section Two
Questions 18-22
. You will hear another five short pieces.
. For each piece decide where the speaker is.
. Write one letter(A-H)next to the number of the piece.
. You will hear the five pieces twice.
18. . . . . . . . . . . . . . . . . .
19. . . . . . . . . . . . . . . . . .
20. . . . . . . . . . .. . . . . . . .
21 . . . . . . . . . . . . . . . . . .
22. . . . . . . . . . . . . . . . . .
Places
A at the dentist's
B at the drugstore
C at the grocery store
D at the oil station
E at the parking lot
F at the restaurant
G at the pub
H at the supermarket
PART THREE
Questions 23-30
. You will hear the conversation between a sociologist and a retailer. They talk about what is
going to influence the life style and how the life style will affect the purchasing process.
. You have to complete the sentences (23- 30) by choosing the correct ending.
. Mark one letter(A ,B or C).
23. AIO refers to
A actions, involvement and options.
B activities, interests and opinions.
C advertising ,impact and opportunities.
24. Another name for AIO measurement is
A psychographics .
B demographics .
C statistics .
25. According to the author ,the most important social factor in purchasing process is
A reference groups.
B social classes.
C culture.
26. If you are running an upper level fur store ,you'd better attract your customers by
A lowering prices.
B mass advertising.
C improving the product packaging.
27. Sometimes, the reference groups have the most impact on the purchasing process ,so
a retailer must pay much attention to the reference groups composed by
A family members.
B suburbanites .
C city dwellers
28. For the customer with much self-confidence ,the purchasing process is
A endless.
B long.
C short.
29. When the consumer thinks of alternatives and makes a final decision, the most
important individual factor will be
A personalities.
B motives. .
C performance.
30. One of the individual dimensions of lifestyle mentioned by the socialgyist is
A performance.
B interests.
C class consciousness.
